Otherward is a brand design agency.

We believe the most memorable brands are the ones that look, sound, and feel exactly like themselves.

view work

Through strategy and design, we create value, clarity, and point-of-view to help businesses bridge the gap between their vision and their audience.

we work with
  • Founding teams

    to articulate their offering and launch

  • Established businesses

    to redefine their position and grow

  • Top companies

    to innovate for modern audiences and lead

Like many business owners, I tried unsuccessfully for years to define, differentiate, and communicate who we are and what we do. Otherward’s work has not only transformed how our clients and industry perceive us but also how we see ourselves.

Megan Fox Kelly

Principal, Megan Fox Kelly Art Advisory

Helping companies become remarkable brands is our singular goal. Our team of strategists, designers, writers, and technologists works quickly and collaboratively to deliver on that goal at every stage of the project.

our approach
  • 1

    Strategy

    We use research, analysis, and cultural insight to connect with audiences in new and meaningful ways.

  • 2

    Brand

    We create dynamic brand identities that communicate consistently across every customer interaction.

  • 3

    Content

    We write and direct unique, compelling content that reinforces your brand story. 

  • 4

    Experience

    We design the packaging, products, and experiences needed to create a unified brand identity.

  • 5

    Growth

    We offer ongoing support to keep your brand relevant and consistent as you grow.

our services include
  • User/Market Research
  • Positioning
  • Content Strategy
  • User Experience
  • Product/Service Strategy
  • Visual Identity
  • Naming
  • Voice and Tone
  • Copywriting
  • Brand Guidelines
  • Creative Direction
  • Photography & Film
  • Illustration
  • Social Media
  • Responsive Web Design
  • Web Development
  • Advertising Campaigns
  • Packaging Systems

We love working on big ideas.

Let’s talk about what’s next for you.

get in touch

Otherward was founded in 2017 by Tim Hucklesby and Elliott Walker. We’re based in New York City and partner with clients across the US and internationally. Our office is located in the Lower East Side. Interested in learning more about what it’s like to work with us? Don’t hesitate to get in touch.